"Three years ago we decided to design and produce a great wooden watch. Wooden watches were not a totally new idea and there were a few around; but we couldn’t find one we liked. Most of the examples we found felt compromised. We began to design our own, wanting to create a product that was a joy to own and totally unique. The contrast of organic materials, full of character, with high-precision engineering materials, designed to last and function flawlessly, really appealed to us. We wanted to keep the design as simple as possible: this allowed the unique and tactile characteristics of the materials to be the focus."